Acquiring a new customer is just the beginning. The real success lies in how well you onboard and retain them.
Many businesses lose users in the first 7 days simply because their product feels too complex or unclear. But there’s a powerful, proven solution: explainer videos designed for onboarding.
According to Wistia, viewers retain 95% of a message delivered via video compared to just 10% through text.
Want to improve your onboarding experience right now?
Download our 15-second planning checklist and start building an onboarding video that actually works.
Why Explainer Videos Work So Well for Onboarding
When new customers don’t understand how to use your product, they won’t stick around. A well-crafted onboarding video helps by:
- Visualizing the product journey
- Breaking down complex steps into easy instructions
- Answering FAQs before they’re asked
- Reducing support tickets and churn
- Creating confidence from Day One
At Spire Video, we help brands create explainer videos that are as informative as they are engaging—perfect for user onboarding.
Where to Use Onboarding Explainer Videos
Explainer videos are not one-size-fits-all—they should be strategically placed where new customers are most likely to benefit:
- Welcome emails – Introduce your product with a 60-second overview
- In-app dashboards – Offer a product tour when users log in for the first time
- Support centers – Replace walls of text with simple video walkthroughs
- Knowledge bases – Embed videos that show, not just tell
- CRM and helpdesk automations – Deliver video when customers trigger key actions
Explore our full Services to see how onboarding fits into your overall video strategy.
What’s Included in a Great Onboarding Video
Whether you’re a SaaS platform, digital agency, or eCommerce brand, the key to a successful onboarding video is clarity. Our onboarding-focused video package includes:
- Discovery call to understand your onboarding flow
- Custom scripting built around first-time user tasks
- Voiceover narration in your brand tone
- Clean, animated visuals using your UI, product, or dashboard
- Royalty-free music and sound design
- Multi-format delivery for email, web, and app embedding
All built 100% from scratch. No templates, no shortcuts.
Learn more about our custom explainer videos for business.
What Our Clients Say About Onboarding Videos
“We reduced our onboarding churn by 37% after replacing our text guide with a 90-second video. The difference in user confidence was instant.”
— Marcus L., Product Lead, AppNestor
“The onboarding video we created with Spire is now part of every welcome email—and our support volume is down 40%.”
— Priya S., Founder, LaunchOS
Want results like these? Contact our team to book your onboarding video strategy call.
| Comparison: Traditional vs. Video Onboarding | ||
| Aspect | Traditional (Docs/Guides) | Video Onboarding |
| Engagement | Low | High visual impact |
| Retention | Weak | Message retention up to 95% |
| Support Load | High | Fewer tickets and questions |
| User Confidence | Uncertain | Clear, guided experience |
| Speed to First Success | Slower | Faster product activation |
FAQs: Onboarding Explainer Videos
What is the ideal length for an onboarding video?
Most onboarding videos are 60–90 seconds, long enough to explain key steps without overwhelming new users.
Can you animate my app or dashboard?
Yes. We create custom UI animations that walk users through your product in a clean, branded format.
How soon can we get the video?
Most onboarding videos are delivered within 10–14 business days. We also offer 7-day delivery for urgent launches.
Will it match our branding?
Absolutely. Fonts, colors, tone, and voiceover are all customized to your brand identity.
Where should I embed the video?
Place your onboarding video on welcome pages, inside your app, in first-time login popups, or in your CRM email flows. For more tips, visit our blog.
Final Thoughts: Make First Impressions Count
If your product is great—but new users don’t understand how to use it—you’re leaving money on the table.
A high-quality onboarding explainer video helps your customers feel confident, supported, and ready to succeed.Visit SpireVideo.net to see examples
Contact us to start building your onboarding video
Download the free eBook to begin writing your script
