If your business is still relying on templated animations or slideshow-style videos, you’re missing the real power of custom storytelling.
A true custom animated video is more than just motion, it’s strategy, clarity, and persuasion rolled into one. And it starts with a script built around your goals.
At Spire Video, we take you from script to screen with a fully guided process with no templates, no guesswork.
Want to turn your message into a high-performing video?
Download our free eBook to get our proven script structure for conversions.
Why “Custom” Matters More Than Ever
Your business is unique and your explainer video should be, too. When you rely on off-the-shelf templates, here’s what you risk:
- Looking like every other brand in your space
- Delivering a generic, forgettable message
- Losing brand credibility and viewer trust
- Missing the emotional and strategic impact of true storytelling
- Wasting money on a video that doesn’t convert
Generic videos say, “we exist.”
Custom videos say, “we understand your problem and we solve it.”
Our Script-to-Screen Process (Fully Guided)
At Spire Video, every project follows a strategic process designed to take your message from concept to conversion-ready animation:
1. Discovery
We start with a short call and questionnaire to understand your goals, audience, and product/service.
2. Scriptwriting
Our team writes a strategic script tailored to your customer’s journey not just a voiceover, but a persuasive narrative.
3. Storyboarding
Frame-by-frame visuals are mapped out to align with your message and visual tone.
4. Voice Over + Music
You choose the voice style (professional, casual, upbeat, etc.), and we match it with background music that sets the mood.
5. Animation
Our team brings everything to life with branded motion graphics and smooth transitions, no templates, ever.
6. Revisions & Delivery
You get two full rounds of revisions and final files ready for web, social, email, and more.
Curious how this approach works for SaaS founders? Check out this guide.
What You Get in a Fully Custom Animation Package
Every video includes:
- Goal-driven creative brief
- 100% original script written for your brand
- Custom-designed visuals and animation
- Voiceover by a vetted pro (multiple language options available)
- Background music and subtle sound effects
- Delivery in all formats: MP4, WebM, mobile-optimized
- Full commercial rights + ongoing support
We build every project from scratch, so it feels like you, not just another explainer.
Want to see how custom animation helps reduce repetitive support work? Read this blog.
Where to Use Your Animated Business Video
Once you’ve got a custom video that works, here’s where to deploy it for maximum ROI:
- Homepage hero sections
- Landing pages for ads or campaigns
- Sales decks and investor pitches
- Email sequences and onboarding
- Social posts and video ads
- In-product education and walkthroughs
- Trade show displays or virtual demos
You can even use clips from the full video in multiple formats maximizing your investment.
What Business Leaders Are Saying
“We sent our custom explainer to a list of cold leads and booked 19 demos in 48 hours. The script was .”
Caleb W., Co-Founder, BlockLogic
“From the first draft to the final file, it was smooth and strategic. It’s rare to find a video agency that just gets it.”
Farah N., Marketing Director, ZenLine
Want to learn more about how we approach every project? Visit our About page.
Templates vs. Fully Custom Animated Videos
| Feature | Templates | Spire Custom Videos |
| Script Strategy | Generic filler | Goal-focused, persuasive |
| Visual Style | Reused assets | Branded & original |
| Brand Voice | Inconsistent | Tailored to your tone |
| Conversion Potential | Low | High |
| Long-Term Use | Limited shelf life | Evergreen asset |
FAQs: Custom Animated Videos for Business
Do I need to provide a script or idea?
Now we handle the entire script writing process. Just bring your business goals.
How long does it take?
Standard delivery is 10–14 business days. Rush delivery available on request.
Can we request changes along the way?
Yes. Two full revision rounds are included, plus we’re here for post-project edits later.
Do you do both 2D and whiteboard styles?
Yes. We’ll recommend the best animation style based on your goals and audience.
Will the video match our branding?
Absolutely. Colors, fonts, tone, pacing everything is customized for your brand.
Final Thoughts: Don’t Just Animate. Persuade.
You don’t need just any video. You need the right video one that tells your story, converts your audience, and strengthens your brand.
That starts with a custom script and ends with a polished, high-impact explainer video.
Let’s build your custom video from script to screen
Download our free eBook and start your script the smart way
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