Why Custom Explainer Videos Are a Business Essential in 2025 In today’s crowded digital space, grabbing attention and explaining your offer in under 90 seconds is no longer optional—it’s essential.
According to HubSpot, viewers retain 95% of a message delivered via video, compared to only 10% through text.
That’s why modern businesses are turning to custom explainer videos that connect, educate, and convert.
Want to see how a video can transform your marketing? Download our 15-second planning checklist and avoid common mistakes before you begin.
At Spire Video, we help businesses turn ideas into high-performing animated videos that are anything but generic. Unlike templated or DIY solutions, our custom approach ensures your message is delivered in your voice, with your branding, and focused on your audience’s needs.
Whether you’re launching a SaaS product, simplifying your sales process, or improving onboarding, a custom video can turn complexity into clarity—and clarity into conversions. Explore our full range of services here.
Who Needs Custom Explainer Videos—and Why They Work
If your business depends on customer understanding, custom explainer videos are the fastest path to engagement.
Industries we serve include:
- SaaS platforms (onboarding, feature highlights)
- Startups (pitch videos, product launches)
- Agencies (service explainers)
- E-commerce brands (product value under 90 seconds)
- Healthcare, finance, education (explaining complex topics)
Why it works:
- Boosts retention
- Reduces customer support
- Works across sales decks, LinkedIn, cold emails, and websites
More brands in 2025 are budgeting for custom video as a core marketing asset. See our blog for real-world success stories.
Real Business Use Cases for Custom Explainer Videos
Every video at Spire Video begins with a strategy session to align storytelling with audience needs.
Learn more about our approach to B2B and startup video production.
Custom Scripts That Speak Your Customer’s Language
Forget robotic voice overs and cookie-cutter messaging. Our custom scripts:
- Begin with a bold, relatable hook
- Present the solution clearly
- Highlight benefits that matter
- End with a strong, persuasive CTA
Grab your free copy of our Explainer Video eBook to access a fill-in-the-blank script template.
Visual Design That Reflects Your Brand
Generic templates = lost trust. We create every visual from scratch:
- Brand-matched colors, fonts, icons
- Animation styles tailored to your industry
- UI and dashboard mockups for SaaS
This brand alignment boosts credibility, and our fintech client saw a 39% increase in demo bookings after switching to custom animation.
| Template vs. Custom Explainer Video: A Quick Comparison | ||
| Feature | Template Video | Custom Explainer Video (Spire) |
| Script | Generic messaging | Audience-specific, optimized copy |
| Visual Design | Pre-made templates | Brand-aligned custom visuals |
| Voiceover | Robotic/low-cost | Professional voice talent |
| Animation Style | Reused scenes | Original motion graphics |
| Results | Low engagement | High retention and conversions |
| Want to plan your own custom project? Reach out to us and get started. | Just explain | Convert, engage, and drive results |
Testimonial: What Our Clients Are Saying
“Spire took our complex SaaS concept and turned it into a 90-second video that gets more leads than any ad we’ve run. The script, visuals, and pacing were spot-on—and the whole process was smooth and professional.”
— Jason T., Growth Lead at ClarityStack
Download Our Free Explainer Video eBook
Before you invest thousands, get your foundation right. Our free eBook covers:
- How to write an explainer script that converts
- The pros and cons of animation styles
- Mistakes to avoid with DIY tools
- Where to place your video for the biggest ROI
Download it here to start strong.
Start Creating with Spire
You don’t need a video that just looks good. You need one that explains, engages, and converts.
Book your free strategy session now
Explore our services
Browse our blog for insights
Why Spire Is a Trusted Partner for Custom Explainer Videos
We’ve created over 350 explainer videos across industries like SaaS, e-commerce, fintech, and education.
What sets us apart:
- Strategic messaging that fits your funnel
- Original animation, voiceover, and scripting
- ROI-focused approach backed by results
Meet our creative team on the About page or dive into case studies on our blog.
What’s Included in Our Custom Explainer Video Services
Packages include:
- Startup Launch Pack: 60–90 sec animated video + script + VO + revisions
- Enterprise Demo Video: Sales and onboarding focus with polished visuals
- Training & E-learning Videos: Simplify content for teams or platforms
- Multi-language Versions: International-ready voiceovers and visuals
Every package includes full rights, editable files, and optional creative support. Explore services for details.
Our 5-Step Explainer Video Production Process
- Discovery: We understand your business and audience
- Scripting & Storyboarding: Message + visuals mapped out
- Voiceover & Animation: Professional production begins
- Review & Revisions: Feedback loop for final polish
- Launch Support: Guidance on where and how to embed
Most videos are completed in 14–21 business days.
Ready to Tell Your Story with Clarity?
If your business relies on clear communication, a custom explainer video is your most valuable marketing tool.
Contact us now to schedule your free strategy session
Download our free eBook
Visit SpireVideo.net to explore more
FAQs
How long should a custom explainer video be?
Most effective videos are 60 to 90 seconds long.
What is the cost of a custom explainer video?
Packages start at $550 and scale based on animation, voiceover, and complexity.
Are revisions included?
Yes, each project includes two rounds of revisions.
Will I own the video?
Absolutely. You get full rights and all editable files.
Can you support international languages or regional voiceovers?
Yes, we offer full multi-language and regional options.
How quickly can you deliver my video?
Most projects finish in 14–21 business days.
Where should I use my explainer video?
Use it on your homepage, product page, landing pages, email campaigns, and social platforms.
See how videos drive your marketing funnel
Final Thoughts
A high-quality explainer video doesn’t just tell your story—it amplifies it.
The most successful businesses in 2025 are using video as a core part of their growth strategy. Ready to join them?
Explore SpireVideo.net
Contact us today to get started
