You’ve got traffic. Now what?
Turning curious visitors into loyal customers takes more than just a landing page. That’s why businesses are investing in custom explainer videos—a powerful tool designed to simplify your message and spark conversions.
According to Wyzowl, 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
Want to see how video converts?
Download our free 15-second planning checklist and learn how to engage your audience from the first second.
What Makes a Custom Explainer Video So Effective?
Unlike templated or generic animations, a custom video:
- Speaks directly to your target audience
- Highlights your unique selling proposition
- Matches your brand tone, style, and voice
- Ends with a clear call-to-action that drives clicks or sign-ups
This isn’t about looking pretty. It’s about moving people to act.
At Spire Video, every frame is built to convert.
The Customer Journey: From Curiosity to Conversion
Your video has one job: to guide your viewer from “what is this?” to “I need this.”
We build each video around this simple funnel:
- Hook: Grab attention with a relatable intro
- Problem: Clearly define the pain your customer feels
- Solution: Introduce your product or service as the answer
- Benefits: Focus on outcomes, not just features
- CTA: Tell them what to do next—click, book, or buy
Explore how our service process works from script to screen.
Why Businesses Trust Spire Video
With over 350+ successful videos across SaaS, eCommerce, education, and fintech, we’ve learned what truly converts.
Visit our About page to meet the creative team that’s turning ideas into ROI.
What we offer:
- In-house scripting & voiceovers
- Conversion-focused storyboarding
- Custom animation styles for every brand
- Multi-language & localized versions
And we do it all without cutting corners or using stock templates.
What Results Can You Expect?
Here’s what our clients typically experience:
- Higher conversion rates on landing pages
- Lower bounce rates from better engagement
- More qualified leads from sales funnels
- Shorter sales cycles thanks to faster understanding
Ready to turn views into leads? Book a free strategy session today.
| A Quick Look: Custom vs. Template Videos | ||
| Feature | Template Video | Spire Custom Video |
| Script | One-size-fits-all | Tailored to customer needs |
| Voiceover | Generic audio | Professional voice talent |
| Animation | Stock or prebuilt | Custom branded visuals |
| CTA | Often missing | Strategically placed |
| Results | Low engagement | High conversion impact |
Real Feedback from Real Clients
“We went from 1.7% to 5.2% conversion rate just by swapping our old explainer video with Spire’s version. The difference was night and day.”
— Melissa R., Head of Marketing at CodeEase
“Spire Video helped us build trust fast with a 60-second explainer. It’s now our top-performing ad on LinkedIn.”
— Derek N., SaaS Founder
FAQs: What Businesses Like Yours Ask
How long does it take to make a custom explainer video?
Most videos are completed in 14–21 business days, depending on scope and feedback rounds.
Will my video be unique to my brand?
Yes. Everything—from script to animation—is built from scratch, aligned to your voice, brand, and objectives.
Can you help with the script?
Absolutely. Our process starts with a strategy call and professional scriptwriting tailored to your goals.
Do I get commercial rights?
Yes. You’ll receive full commercial rights and source files upon delivery.
Where should I use my video?
Your homepage, product pages, email sequences, paid ads, sales decks, and onboarding flows are all ideal places. For more tips, visit our blog.
Final Thoughts: Don’t Just Explain—Convert
A custom explainer video is your most powerful sales tool, especially when attention spans are short and competition is fierce.
At Spire Video, we’re not just animators—we’re storytellers and marketers who know how to move people from interest to action. Explore SpireVideo.net to see our work
Get in touch to request a quote or strategy session
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