Introduction
In the fast-moving digital age, businesses have just seconds to grab attention.
Did you know users decide whether to stay on your website in under 8 seconds?
That’s why businesses today are turning to explainer videos — a fast, engaging way to simplify your message and skyrocket conversions.
Whether you’re a startup, a growing brand, or a tech company, explainer videos are one of the most effective tools to engage your audience and boost conversions. These short, creative videos are powerful tools to communicate your value proposition, reduce bounce rates, and make complex information easier to understand. If you’re wondering what is an explainer video, or how to make an animated explainer video that truly delivers results, you’re in the right place.
Let’s break it all down.
What Is an Explainer Video?
An explainer video is a short, compelling video designed to communicate your product, service, or idea clearly and efficiently. Typically placed on a homepage, landing page, or product page, these videos help potential customers understand what you do and why it matters — fast.
Well-crafted explainer videos:
- Simplify complex ideas: They break down technical or abstract concepts into simple, digestible information that’s easy for your audience to understand.
- Increase user engagement: Videos grab attention quickly and keep visitors on your website longer, reducing bounce rates and increasing time on site.
- Boost conversion rates: With a well-placed call-to-action, explainer videos can drive viewers to take the next step, whether it’s signing up, making a purchase, or booking a demo.
- Support your homepage messaging: A homepage explainer video or website explainer video makes a powerful first impression and builds instant trust.
Whether animated or live-action, explainer videos bridge the gap between curiosity and action. Their versatility makes them a favorite tool among marketers across industries.
You can find examples of explainer videos on our Spire Video Explainer Video page.
Why Explainer Videos Work So Well
If you’ve ever been bored reading endless product descriptions, you’re not alone. That’s why 88% of marketers say explainer video marketing provides a strong ROI.
Here’s what makes explainer videos powerful:
- Visual Learning: People retain 95% of a message when they watch it on video, compared to 10% through text.
- Trust-Building: A human voice or face builds emotional connection.
- SEO Boost: Google ranks video content higher — pages with video are 53x more likely to reach the first page.
- Higher Conversion Rates: Up to 80% more conversions thanks to clear messaging and strong CTAs.
- Better Email Click-Through Rates: 2–3x more engagement from emails with embedded video.
- Increased Social Shares: Explainer videos are shared 12x more than text and links combined.
To learn more about how video boosts visibility, visit our Boost Explainer Videos page.
Types of Explainer Videos
Not all explainer videos are the same. Let’s explore the popular types so you can choose what fits your brand best:
1. Animated Explainer Videos
Perfect for software, SaaS, and service-based businesses. These allow for creativity, simplicity, and are cost-effective to update. With tools like After Effects and Illustrator, we create unique animated visuals that reflect your brand identity. These videos often use colourful illustrations, motion graphics, and characters to simplify complex services. Learn more about our animated explainer video production here.
2. 3D Animated Videos
Ideal for tech-heavy or product-focused industries. These add depth, realism, and visual wow-factor. If you have a product that benefits from detailed views and immersive demonstrations, 3D is your best friend. They are also useful in healthcare, engineering, and architecture to show product functionality in a dynamic way.
3. Whiteboard Explainer Videos
Illustrations appear to be hand-drawn in real-time. Great for education, tutorials, and B2B brands on a budget. They’re simple yet effective at explaining step-by-step concepts. The minimalist visual style ensures that viewers focus on the message rather than flashy graphics.
4. Live-Action Explainer Videos
Ideal for personal brands, restaurants, consultants — any business where human connection matters. Builds trust quickly. A real human face often makes your message more relatable and authentic. These videos can showcase real customer testimonials, behind-the-scenes footage, or day-in-the-life sequences.
5. Screencast or Product Demo Videos
Useful for apps, platforms, and digital products. Helps users see how your product works in real life. A practical choice for onboarding or instructional content. These videos often combine voiceover narration with screen recordings to demonstrate key features and user interfaces. These make for a powerful startup explainer video or product explainer video.
Want to explore the types of explainer videos further? Check out our Services Page.
How to Make a High-Converting Explainer Video
Creating a stunning explainer video isn’t just about visuals — it’s about clarity, storytelling, and strategy. Whether you’re learning how to create an explainer video or how to make your own videos for YouTube, these steps will help you craft something powerful.
Step 1: Start With a Solid Script
The script is the foundation. It should:
- Identify the problem: Highlight a common pain point your audience faces. This immediately captures attention and shows empathy.
- Present your solution: Explain how your product or service solves that problem better or more efficiently than other options.
- Explain how it works: Briefly describe the core features or process behind your offering to build confidence. This becomes your explanation animation video or video explanation.
- End with a clear Call-to-Action (CTA): Tell the viewer exactly what to do next — click, sign up, buy now, etc.
Keep it under 90 seconds. Hit your key message in the first 30 seconds. This is how to make an informative video that converts.
Step 2: Choose the Right Style
Pick the animation type or video format that aligns with your audience. Don’t just follow trends — follow your brand tone. Think about your buyer persona and what kind of visual storytelling they respond to. Web explainer videos, mobile app explainer videos, or corporate explainer videos can vary in tone and design.
Step 3: Use Professional Voiceover & Sound
A strong voiceover sets the tone. Add music and subtle sound effects to increase emotional engagement. Poor audio is one of the top reasons viewers bounce — don’t skimp here. The voiceover should match the tone of your brand — friendly, professional, quirky, or authoritative. Looking for explainer music? We’ve got you covered.
Step 4: Include a Strong CTA
Whether it’s signing up, booking a demo, or making a purchase — always guide your viewer to the next step. Your CTA should be visible, compelling, and action-driven. This is especially key for explainer video for business and marketing explainer videos.
Ready to Create Your Own Video?
If you’re ready to create explainer videos that actually convert, or you’re searching for an explainer video company, we’re here to help. At Spire Video, we specialise in custom explainer videos, including:
- Affordable explainer videos
- 2D explainer videos
- Animated explainer video services
- Corporate explainer video creation
Check out some of our explainer video examples or request a free explainer video.
You can also visit our About Page to meet the team or Contact Us directly.
Real Case Study: How One Startup Tripled Conversions with an Explainer Video
One of our recent clients, a SaaS startup, approached us to simplify their onboarding process and boost signups. After creating a custom animated explainer video, here’s what happened:
- Conversion Rate Increased by 3.2x within 60 days
- Bounce Rate Dropped by 28% on their homepage
- Time on Page Improved by 45 seconds
- Customer feedback revealed that 70% found the video helpful in understanding the service
The client used the video on their homepage, email campaigns, and social media — proving that one great explainer video can fuel multiple channels.
Contact us for a FREE video concept consultation
Measuring Explainer Video Success
Once your video is live, track performance using:
- YouTube Studio or Wistia Analytics: Offers insights into play rate, average watch time, engagement graphs, and drop-off points. This helps you determine if viewers are completing your explainer video or dropping off too early.
- Google Analytics (Event Tracking): Helps you monitor how explainer videos influence user behavior, such as form submissions, link clicks, or time-on-page.
- Conversion Tools like Hotjar or HubSpot: Visualise heatmaps, user journeys, and interaction recordings to understand how your video supports conversions.
Key metrics to track include:
- View Duration: How long are people watching your explainer video? Short attention spans make this a critical metric.
- Click-Through Rate (CTR): Are people clicking your calls-to-action after watching your marketing explainer video?
- Conversion Rate: Measure actions like sign-ups or purchases made after viewing.
- Bounce Rate Reduction: If viewers stick around after watching your video, you’re doing something right.
- Share Rate: A great explainer video is highly shareable. This boosts brand awareness and brings in organic traffic.
Want to see how Spire Video measures ROI from our explainer video production? Visit our explainer video creation service page.
Final Thoughts: Explainer Videos Are Your Growth Engine
In a digital world where attention is short and competition is fierce, explainer videos are your unfair advantage. Whether you’re creating explainer videos for startups, small businesses, or global brands, they consistently drive traffic, conversions, and brand loyalty.
With options ranging from custom explainer videos, animated explainer video production, and even 30-second explainer videos for quick impact, there’s no excuse not to invest in this high-converting medium.
At Spire Video, we specialise in helping you create:
- Professional explainer videos
- Animated videos for websites
- Product explainer videos
- Digital marketing explainer videos
- Informational videos that clarify and convert
If you’re still wondering how to create business videos that work or need help understanding the best explainer video format, our team is just a click away.
Ready to Elevate Your Brand?
Contact us today at [email protected]
Visit www.spirevideo.net
Claim your free 15-second promo explainer video to get started.
Whether you’re a startup looking for your first company explainer video or an established business aiming to refresh your web explainer videos, we’re here to deliver.
Explore more insights and explainer video examples on our blog.
FAQ
Q: How long should my explainer video be?
A: 60 to 90 seconds is ideal for keeping attention while delivering your message effectively.
Q: Can explainer videos really boost sales?
A: Yes! Landing pages with explainer videos can increase conversions by up to 80%, especially for tech products and services.
Q: What industries benefit most from explainer videos?
A: Explainers are versatile — SaaS, tech, healthcare, eCommerce, finance, and education industries all benefit from explainer videos.
Q: What’s the cost of a professional explainer video?
A: Costs vary based on complexity, length, and style. At Spire Video, we offer affordable explainer video options and even provide a free promo to get you started.
Q: Can I share my explainer video on social media?
A: Absolutely! YouTube explainer videos, LinkedIn, Instagram Reels, and even TikTok are excellent platforms for distribution.
Q: How do I make my own video on YouTube?
A: You can start with DIY tools like PowToon or Animaker, but for professional explainer video results, we recommend working with a creative agency like Spire Video.
Q: What is the best explainer video software?
A: It depends on your goals. Tools like Vyond, After Effects, and Adobe Animate are industry favorites, especially for best how to videos or animated explainer video styles.
Q: Can I request revisions during the video process?
A: Yes! We offer multiple rounds of revisions to ensure you’re 100% happy with your custom explainer video.
Spire Video – Your Story. Visually Told.
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