In a world of short attention spans and fast-scrolling feeds, your brand has just seconds to make an impact. If your message isn’t clear, engaging, and memorable, potential customers will keep scrolling.
That’s why short-form custom explainer videos are one of the most effective ways to introduce your brand, capture attention, and convert interest into action.
A study by Microsoft found that the average attention span is now just 8 seconds—shorter than a goldfish. So the question is: Can your brand story compete?
Start strong with the right strategy.
Download our 15-second planning checklist and avoid the mistakes that cost brands attention.
Why 60 Seconds Is the Sweet Spot
Your audience is busy. Whether they’re comparing services, exploring new tools, or learning about your offer, they want information—fast.
A 60-second explainer video helps you:
- Capture attention instantly
- Tell your story with clarity and focus
- Build brand awareness and emotional connection
- Drive action with a focused, punchy CTA
At Spire Video, we specialize in creating videos that tell your brand story in under 60 seconds—without losing impact.
What Makes a Brand Story Work in 60 Seconds?
Short doesn’t mean shallow. In fact, it takes more strategy to communicate value in less time.
Here’s how we do it:
- Hook – Start with a relatable moment or pain point
- Message – Explain your value in plain language
- Emotion – Use visual storytelling to build connection
- Brand Identity – Integrate your colors, tone, and visuals
- Action – End with a clear next step
Our videos don’t just inform—they inspire action. See how we tailor our process on our custom explainer videos for business page.
Built for Every Brand, Big or Small
Whether you’re a startup, a creative agency, or an established brand, a well-produced 60-second video can:
- Launch your product
- Simplify your message
- Build trust with your audience
- Work across multiple platforms (landing pages, emails, LinkedIn, YouTube, etc.)
We’ve helped over 350 brands do exactly that. Meet the team behind the work on our About page.
What’s Included in a 60-Second Brand Video
Every short-form video includes:
- Scriptwriting that aligns with your goals and voice
- Voiceover by professional talent
- Brand-matched visual design and motion graphics
- Up to two revision rounds
- HD exports + editable files for multi-platform use
For more options and add-ons, explore our Services page.
What Our Clients Say About 60-Second Videos
“Our homepage bounce rate dropped by 27% after embedding the 60-second explainer video from Spire. Visitors actually stay long enough to convert now.”
— Stephanie G., Founder of BloomHatch
“We used Spire’s video in our pitch deck and immediately saw more investor interest. The 58-second runtime was perfect—short, clear, powerful.”
— Leo W., SaaS Startup CEO
Check out more insights and use cases on our blog.
| Comparison: Long-Form vs. 60-Second Explainers | ||
| Feature | Long-Form Video | 60-Second Explainer |
| Viewer Engagement | Lower drop-off | Higher completion rate |
| Message Clarity | Often diluted | Laser-focused value |
| Platform Use | Limited | Optimized for all channels |
| Turnaround Time | Longer | Faster production |
| ROI | Harder to measure | Quick wins with clear metrics |
FAQs: Quick Answers for Quick Videos
Is 60 seconds really enough to tell a brand story?
Yes—when done right. Our team crafts concise scripts that highlight your core value proposition in just one minute or less.
Can you include our branding?
Absolutely. We integrate your colors, logos, fonts, and brand voice into every frame.
How long does production take?
Most 60-second videos are delivered within 10–14 business days, depending on scope.
Do you provide voiceover?
Yes. All packages include professional voice talent, with multiple style options.
Where should I use my 60-second video?
Everywhere. Add it to your homepage, landing pages, social media ads, sales decks, and even onboarding emails. For ideas, browse the Spire Video blog.
Final Thoughts: Say More with Less
Your audience doesn’t need more content—they need clarity. A 60-second explainer video delivers your story fast, professionally, and powerfully.
Don’t waste your one shot at a first impression. Let Spire Video help you tell your story in a way that sticks.Visit SpireVideo.net to learn more
Contact our team for a free strategy session
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