Building a SaaS product is only half the battle. The real challenge? Getting users to understand, trust, and adopt your solution.
SaaS founders face unique growth hurdles—crowded markets, complex features, and distracted buyers. That’s why explainer videos have become a powerful growth lever, helping SaaS brands communicate value fast and drive qualified user acquisition.
In fact, 96% of people say they’ve watched an explainer video to learn more about a product or service.
Want a shortcut to user growth?
Download our 15-second planning checklist and start building your video the right way.
Why Explainer Videos Work for SaaS Growth
When users “get it,” they convert.
A SaaS explainer video removes friction and drives clarity at every stage of your funnel:
- Attract more qualified traffic through video-rich landing pages
- Educate new users through onboarding walk-throughs
- Increase demo bookings with a short, persuasive product tour
- Reduce churn by simplifying core feature adoption
At Spire Video, we help SaaS founders transform product complexity into conversion-ready clarity.
What Type of Video Do You Need?
Depending on your growth stage, your SaaS business may benefit from different explainer formats:
Launch-Stage Founders
- 60-second product overview
- Investor pitch videos
- Problem/solution storytelling
Scaling Founders
- UI walk-throughs to support onboarding
- Feature highlight videos for retention
- Sales enablement videos for outreach teams
Need help picking the right style? Check out our custom explainer video services for business.
What’s Included in Our SaaS Video Packages
We deliver everything you need in one streamlined package:
- Discovery session with our strategy team
- Custom scriptwriting focused on user pain points
- Voiceover by pro narrators in your language and tone
- Branded animation with your UI, product visuals, and logo
- Up to two rounds of revision
- Multi-format delivery for landing pages, social, ads, and email
Get all the details on our Services page.
SaaS Founders We’ve Helped Grow
“The explainer video from Spire helped reduce our bounce rate by 52% and doubled free trial signups. It’s the best investment we’ve made this year.”
— Jacob M., Founder of ClientNest CRM
“We used the video in our investor pitch and LinkedIn ad campaigns. The results were immediate—more demos, more interest, better engagement.”
— Lila R., CEO of StackPlan
Read more stories like these on our blog.
| Compare: With vs. Without Explainer Video | ||
| Funnel Stage | Without Video | With Explainer Video |
| Homepage | High bounce | Increased time on page |
| Product Understanding | Confusion | Clarity and confidence |
| Onboarding | Support tickets | Visual, self-serve education |
| Ads | Low CTR | Higher engagement and ROAS |
| Trial Signups | Slower growth | Faster decision-making |
FAQs: SaaS Video Questions from Founders
How long should my SaaS explainer video be?
We recommend 60 to 90 seconds. It’s enough time to deliver value while holding attention.
Can you animate my dashboard or UI?
Yes. We specialize in UI-focused animations that replicate the user experience of your platform.
Will you help write the script?
Absolutely. Our team creates conversion-focused scripts built around your SaaS use case and audience.
What does a typical video cost?
Packages start at $550 and vary by complexity. Learn more on our Services page.
Do you offer fast delivery?
Yes. We offer a 7-day delivery package for SaaS teams on tight timelines. Learn more on our blog.
Final Thoughts: The Growth Tool You Can’t Ignore
As a SaaS founder, your greatest asset is clarity. When prospects understand your product—clearly and quickly—they’re more likely to sign up, stay, and spread the word.
Let Spire Video help you turn your product into a story that drives action.Visit SpireVideo.net to get started
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