Key Takeaways
- Professional explainer videos can be delivered in just 7 days, making them accessible for time-sensitive marketing campaigns
- Starting at $497, business explainer videos offer one of the highest ROIs in digital marketing with conversion rate increases of up to 80%
- The streamlined production process includes professional scriptwriting, voiceover talent, and unlimited revisions without sacrificing quality
- Different animation styles (2D, whiteboard, motion graphics) serve different business goals and can be tailored to your specific audience
- ExpressVideos delivers custom-tailored explainer videos with a satisfaction guarantee, ensuring your message resonates with your target audience
In today’s fast-paced digital landscape, businesses need to capture attention quickly and communicate complex ideas simply. Enter the explainer video – your 30-90 second solution to boosting engagement, clarifying your value proposition, and driving conversions. ExpressVideos specializes in creating high-quality explainer videos in just 7 days, giving you a powerful marketing tool without the typical weeks-long wait times that most agencies require.
Transform Your Business Message in Just 7 Days
The traditional explainer video production process often takes 4-6 weeks from concept to delivery. That timeline simply doesn’t work for many businesses needing quick turnarounds for product launches, trade shows, or digital campaigns. Our streamlined production approach cuts that time down to just 7 days without sacrificing quality.
What makes this possible is our team of specialized script writers, voice artists, and animators who work exclusively on explainer videos. Unlike general video production companies that juggle multiple formats, our focused expertise allows us to move efficiently through each production stage while maintaining professional standards. The result? A crystal-clear video that explains your business offering in a way that resonates with your target audience.
Our clients consistently report that these quick-turnaround videos perform just as effectively as those with longer production cycles, generating leads, explaining complex products, and boosting website conversion rates from day one of implementation. The rapid delivery also allows businesses to capitalize on market opportunities that would otherwise be missed while waiting for traditional video production timelines.
Why Every Business Needs an Explainer Video Now
In an era where the average attention span has dropped to just 8 seconds, video has become the preferred medium for information consumption. 72% of customers would rather learn about a product or service through video than text. This shift in content consumption habits makes explainer videos not just nice to have, but essential for business growth.
The 90-Second Solution to Complex Business Problems
The beauty of explainer videos lies in their ability to simplify complex concepts. Whether you’re selling sophisticated software, innovative products, or intricate services, a well-crafted explainer video breaks down barriers to understanding. Research shows that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. This makes explainer videos particularly valuable for businesses with offerings that are difficult to explain in words alone.
How Explainer Videos Boost Conversion Rates by 80%
The numbers don’t lie – businesses using explainer videos see dramatic improvements in key performance metrics. Studies show that including an explainer video on your landing page can increase conversions by up to 80%. Additionally, 64% of consumers are more likely to purchase a product after watching a video about it. These impressive statistics explain why explainer videos consistently deliver one of the highest ROIs among all marketing initiatives.
“Our conversion rate jumped from 2.5% to 4.7% within the first week of adding the explainer video to our homepage. The 7-day turnaround meant we could implement and start seeing results almost immediately.” – Sarah J., SaaS Marketing Director
Why Your Competitors Are Already Using Video Marketing
The explainer video market is growing at an astounding rate, with 87% of businesses now using video as a marketing tool. This widespread adoption isn’t just following a trend – it’s responding to clear consumer preferences. 69% of consumers say they prefer watching a short video to learn about a product or service. If your competitors are leveraging the power of explainer videos while you’re still relying on text-heavy descriptions, you’re likely losing potential customers in those critical first moments of engagement.
The 7-Day Explainer Video Production Process
Creating a professional explainer video in just 7 days requires an efficient, streamlined process that doesn’t cut corners on quality. Our proven methodology ensures your video moves swiftly from concept to completion while maintaining the highest standards at every stage. Let’s break down exactly how your business explainer video comes to life in just one week.
Day 1-2: Script Development and Approval
The foundation of any successful explainer video is a concise, compelling script. Our specialized copywriters begin by analyzing your business, target audience, and key selling points. Using this information, they craft a script that communicates your value proposition in approximately 150 words (for a 60-second video). The script follows a proven structure: identifying the problem, presenting your solution, explaining how it works, and concluding with a clear call to action. You’ll receive the first draft within 48 hours and have the opportunity to request revisions until it perfectly captures your message.
Day 3-4: Voiceover Selection and Recording
Once your script is approved, it’s time to give it a voice. You’ll receive access to our library of professional voice talent samples, allowing you to select the perfect tone and style for your brand. Our voice artists record in professional studios to ensure crystal-clear audio quality. Whether you need an authoritative male voice, a friendly female narrator, or something specific to your target demographic, we provide options that enhance your message. The recorded voiceover serves as the backbone for the animation timing in the next stage.
Day 5-6: Animation Creation and Refinement
With script and voiceover in place, our animation team brings your story to life visually. Starting with style frames that establish the visual direction, they then create a complete storyboard showing each scene. The animation is built frame by frame, synchronized perfectly with the voiceover for maximum impact. Background music and sound effects are added to enhance the emotional resonance and maintain viewer engagement. You’ll receive a draft for review with the opportunity to request adjustments to ensure the visual storytelling matches your expectations. To avoid common pitfalls, you might want to read about the top 10 mistakes to avoid in explainer videos.
Day 7: Final Delivery and Unlimited Revisions
On the final day, we incorporate any requested changes and deliver your completed explainer video in multiple formats optimized for different platforms. You’ll receive high-definition files ready for your website, compressed versions for email marketing, and social media-optimized cuts for platforms like Instagram, Facebook, and LinkedIn. Our unlimited revision policy ensures you’re completely satisfied with the final product before considering the project complete. Most clients require only minor tweaks at this stage, as our collaborative approach throughout the process prevents major issues.
Explainer Video Styles That Drive Results
Choosing the right animation style for your explainer video can significantly impact its effectiveness with your target audience. Each style has unique strengths and applications, allowing you to match the visual approach to your specific business goals, brand personality, and message complexity. Our team guides you through selecting the perfect style to maximize engagement and conversion.
2D Animation: Perfect for Clear Concept Explanation
2D animation offers the perfect balance between visual appeal and straightforward messaging. This versatile style uses flat graphical elements to illustrate concepts clearly while maintaining viewer engagement. It’s particularly effective for SaaS products, apps, and services that need to demonstrate functionality without overwhelming viewers. The clean, professional aesthetic of 2D animation works across industries and appeals to both B2B and B2C audiences, making it our most requested style for businesses wanting broad appeal.
Whiteboard Animation: Ideal for Step-by-Step Processes
Whiteboard animation creates the illusion of content being drawn on screen in real-time, naturally guiding viewers through sequential information. This style excels at explaining complex processes, educational content, and step-by-step instructions. The continuous drawing motion maintains attention while the simplicity keeps focus on the message rather than elaborate visuals. Studies show whiteboard videos increase retention by up to 15% compared to standard videos, making them particularly valuable for technical products or services that require detailed explanation.
Motion Graphics: Best for Data Visualization
When your message involves statistics, comparisons, or abstract concepts, motion graphics provide powerful visual tools to make data meaningful and memorable. This style transforms numbers and trends into dynamic, animated charts and infographics that instantly communicate complex information. Motion graphics are particularly effective for financial services, research findings, or any business where quantifiable results and metrics form a key part of the value proposition. The sleek, modern aesthetic also positions your brand as innovative and data-driven.
Character Animation: Creates Emotional Connection
Character-based explainer videos use relatable protagonists to forge emotional connections with viewers. By showing characters experiencing the problem your business solves, these videos create empathy and reinforce that you understand your customers’ challenges. Character animation is particularly effective for products and services with strong emotional benefits or when targeting specific demographic groups. The style allows for personality, humor, and storytelling that pure informational approaches can’t match, making it ideal when emotional engagement is as important as information delivery.
Each animation style can be customized to incorporate your brand colors, typography, and visual identity elements. Many of our clients opt for hybrid approaches that combine elements from different styles to create a unique visual language that perfectly matches their brand positioning while maximizing information clarity.
The choice of animation style significantly impacts both production cost and timeline. Our 7-day turnaround is available for all styles, though character animation with extensive customization may require additional days for complex scenarios. During your initial consultation, we’ll discuss the options and recommend the approach that delivers the best results within your budget constraints.
- For straightforward product explanations: 2D animation offers clarity and professional appeal
- For complex processes or tutorials: Whiteboard animation provides step-by-step guidance
- For data-heavy presentations: Motion graphics transform numbers into compelling visuals
- For emotional storytelling: Character animation creates connection and empathy
- For budget-conscious projects: Template-based approaches provide quality at lower cost
What $497 Gets You in a Professional Explainer Video
Our entry-level explainer video package delivers remarkable value at just $497, making professional video marketing accessible to businesses of all sizes. This affordable price point doesn’t mean compromising on quality – we’ve optimized our production process to deliver exceptional results while eliminating unnecessary costs. Here’s exactly what’s included in our standard package:
High-Quality 30-Second Animation
The standard package includes a complete 30-second animated explainer video – the optimal length for maintaining viewer attention while communicating core concepts. This duration allows for approximately 75 words of script, sufficient to introduce a problem, present your solution, and include a strong call to action. The animation is created at full 1080p HD resolution, ensuring your video looks crisp and professional across all platforms from desktop to mobile.
For more complex products or services, we offer extended durations at $150 per additional 30 seconds. However, our experience shows that shorter videos typically perform better in terms of completion rates and conversion, making the 30-second format ideal for most business applications.
Professional Script Writing (70-Words)
Your package includes professional scriptwriting by copywriters specialized in concise, compelling explainer video scripts. They’ll transform your product information into a structured narrative that follows the proven problem-solution-benefit format that drives action. The script undergoes multiple internal review rounds before being presented to you, ensuring every word contributes to your marketing objectives while maintaining natural, engaging language that resonates with your target audience.
Voice Talent Selection from 20+ Artists
Choose the perfect voice for your brand from our diverse roster of professional voice talent. Our collection includes male and female voices across age ranges, accents, and tonal qualities – from warm and friendly to authoritative and professional. Each voice artist records in a professional studio environment with high-end equipment to ensure crystal-clear audio quality that enhances your message and maintains viewer engagement throughout the video.
For businesses targeting international markets, we offer voiceover options in multiple languages at an additional cost, allowing you to localize your explainer video for global audiences without recreating the animation from scratch. This provides significant cost savings compared to producing entirely new videos for each market.
Unlimited Revisions at Every Stage
Your satisfaction is guaranteed with our unlimited revision policy. Unlike many video services that limit you to a specific number of revision rounds, we continue refining your explainer video until you’re completely satisfied. This applies to every production stage – from script development to voiceover selection to animation details. While most clients require only 1-2 rounds of minor adjustments, having this flexibility ensures your final video precisely matches your vision without unexpected additional costs.
Full Copyright Ownership
Upon final payment, you receive 100% ownership of your explainer video and all its components. This includes exclusive rights to the script, voiceover recording, music, and all visual elements created specifically for your project. You’re free to use the video across any platform, modify it for future needs, or repurpose elements for other marketing materials. This complete ownership transfer provides maximum long-term value from your investment, unlike subscription-based video services that limit your usage rights.
How to Get Started With Your Explainer Video Today
Starting your explainer video project is a straightforward process designed to minimize the time investment required from your team. Our streamlined approach ensures you can launch your project with just 15-20 minutes of initial input, after which our specialists take over the heavy lifting of creation and production.
The entire process has been refined to eliminate unnecessary meetings and approval cycles while still ensuring you maintain complete creative control. Here’s exactly how to get your professional explainer video project underway today:
1. Fill Out the Brief Questionnaire
Begin by completing our focused project brief form that captures essential information about your business, target audience, and objectives. This questionnaire covers your value proposition, key selling points, target customer pain points, and desired outcomes from the video. The form typically takes just 10-15 minutes to complete but provides our team with the critical insights needed to craft a message that resonates with your specific audience.
Unlike generic creative briefs, our questionnaire is specifically designed for explainer videos, asking only for information directly relevant to creating an effective script and visual strategy. You’ll also have the opportunity to share links to your website, existing marketing materials, and any competitor videos you admire or want to differentiate from.
2. Review and Approve Your Script
Within 48 hours of submitting your brief, you’ll receive the first draft of your explainer video script. This concise document will transform your complex offering into a clear, compelling narrative structured to maximize viewer engagement and conversion. Review the script carefully, checking that it captures your key messages and speaks in a voice appropriate for your brand. You can request revisions until the script perfectly communicates your vision.
3. Select Your Preferred Voice and Style
- Choose from our library of professional male and female voice artists
- Select your preferred animation style from our portfolio examples
- Provide brand guidelines including color preferences and logo files
- Specify any particular visual elements you want included or emphasized
This selection process typically takes place via a simple online form where you can listen to voice samples and view animation style examples. Your choices guide our creative team as they begin bringing your script to life visually, ensuring the final product aligns with your brand identity and marketing objectives.
For clients with established brand guidelines, we carefully incorporate your color schemes, typography, and visual language into the animation style. If you don’t have formal guidelines, our designers can recommend approaches that complement your existing marketing materials and website aesthetic.
The voice selection is particularly important as it often becomes the “voice of your brand” in customers’ minds. Consider not just the gender and accent but also the emotional tone – authoritative, friendly, energetic, or reassuring – that best represents how you want customers to perceive your business. For more information on creating effective brand voices, explore Gisteo’s explainer video services.
Throughout this selection process, your dedicated project manager is available to answer questions and provide guidance based on what has worked well for similar businesses in your industry. Their expertise helps ensure you make choices that will maximize the effectiveness of your final video.
4. Receive Your Completed Video in 7 Days
After approving your script and making your style selections, our production team works diligently to deliver your completed explainer video within 7 business days. You’ll receive a draft for review with the opportunity to request minor adjustments before final delivery. Most clients find the first draft already meets their expectations due to our thorough pre-production process and attention to detail. For more details on our fast service, visit Gisteo’s explainer video service.
Your final delivery includes multiple file formats optimized for different platforms – from high-resolution versions for your website to compressed files for email campaigns and social media. Each format is tested to ensure optimal playback across devices, from desktop computers to mobile phones, giving you everything needed to immediately implement your new video across all your marketing channels.
Your Video Marketing Questions Answered
Businesses new to explainer videos often have questions about the process, costs, and implementation. Here are straightforward answers to the most common inquiries we receive from clients considering our 7-day explainer video service:
How Much Does a 60-Second Explainer Video Cost?
Our standard 60-second explainer video package costs $647, which includes professional script writing, voiceover, animation, background music, and unlimited revisions. For more complex projects requiring custom character design, extensive branding elements, or 3D animation, prices start at $997 for a 60-second video. We offer transparent pricing with no hidden fees, and payment plans are available for larger projects split into 50% upfront and 50% upon completion.
While competitors often charge $1,500-$5,000 for comparable 60-second videos, our streamlined production process and specialized team allow us to deliver professional quality at a fraction of the cost. For businesses requiring longer videos, we offer additional 30-second increments at $150 each, making it easy to scale your video to your exact content needs without unnecessary expense.
Can I Request Changes After the Video is Completed?
- Minor text and visual adjustments are included at no additional cost
- Script revisions requiring re-recording of voiceover incur a small fee
- Visual style changes after approval may extend the timeline
- Updates to completed videos (for new features, pricing, etc.) available at reduced rates
Our goal is your complete satisfaction with the final product. During the review phase, you can request unlimited adjustments to ensure the video perfectly represents your business. These typically include tweaking visual elements, adjusting timing, or modifying text overlays – changes that don’t require re-recording the voiceover or rebuilding animation sequences from scratch. For more insights on creating impactful videos, check out our guide on business explainer videos that drive results.
For more substantial revisions that require redoing significant portions of the production, we may need to extend the timeline slightly or, in rare cases, apply additional charges. These situations are uncommon due to our thorough approval process at each production stage, which prevents major course corrections late in the project.
Additionally, we store all project files for 12 months after completion, allowing you to request updates as your business evolves. Need to change pricing information, add new features, or update contact details? We offer these modifications at significantly reduced rates compared to creating a new video from scratch.
Many clients return for updates when their products or services evolve, finding it more cost-effective to modify an existing successful video than create an entirely new one. This ongoing support maximizes the long-term value of your initial investment.
What Information Do I Need to Provide to Get Started?
To begin your explainer video project, we need your company name, website, target audience description, key product/service benefits, and your main call to action. Additionally, sharing your logo files, brand guidelines (if available), and examples of videos you like helps our team align with your vision from the start. The entire information gathering process is handled through our streamlined questionnaire, eliminating the need for lengthy discovery calls or meetings.
For clients with existing marketing materials like brochures, website copy, or sales presentations, sharing these resources gives our scriptwriters valuable insights into your messaging approach and value proposition. However, our specialized questionnaire is designed to extract all essential information even if you’re starting from scratch with no existing materials, making the process accessible for new businesses as well as established brands.
“You Don’t Need 25 Questions for Your …” from vocalvideo.com and used with no modifications.
How Do Explainer Videos Compare to Other Marketing Methods?
Explainer videos consistently deliver stronger engagement metrics and higher conversion rates than text-based marketing. With average completion rates of 60-85% (compared to 20% for text content) and the ability to communicate complex information quickly, explainer videos typically yield 3-4x better ROI than static content. Additionally, videos improve SEO performance, with websites featuring video being 53 times more likely to reach the first page of Google search results.
When comparing explainer videos to other marketing investments like Google Ads or social media campaigns, the key advantage is longevity. While paid advertising stops generating leads the moment you stop funding it, a well-crafted explainer video continues working for your business 24/7 for years after the initial investment. Many of our clients report that their explainer videos remain effective lead generation tools for 2-3 years before requiring updates, making them one of the most cost-effective marketing assets available.
What Formats Will My Final Video Be Delivered In?
Your completed explainer video will be delivered in multiple formats to ensure optimal performance across all platforms. The standard delivery package includes high-definition MP4 files (1080p), web-optimized versions for fast loading on your website, compressed files for email marketing, and platform-specific formats for YouTube, Facebook, Instagram, and LinkedIn. We also provide a square (1:1) version specifically optimized for mobile viewing on social media platforms. For more details on different explainer video packages, you can visit our website.
For clients with specific technical requirements, we can provide additional formats upon request, including horizontal (16:9), vertical (9:16), or custom aspect ratios for specialized applications. All files are delivered via secure download link, typically within hours of final approval, allowing you to immediately implement your new video across all your marketing channels.