If you’re investing in video and not seeing results, you’re not alone. The problem isn’t video, it’s the wrong kind of video.
A generic animation won’t drive conversions. But a strategic business explainer video, built with your goals in mind, absolutely will.
In fact, businesses using video grow revenue 49% faster than those that don’t (Vidyard).
Want your explainer video to do more than just look good?
Download our free eBook and get the proven script formula that sells.
What Makes a Business Explainer Video Work?
A business explainer video isn’t just for showing off it should drive a specific outcome. Whether you want more demo bookings, trial signups, conversions, or sales, the right video gets you there faster.
At Spire Video, every video we create is built around your business goals not a generic visual style.
Here’s what sets our videos apart:
- Custom scriptwriting focused on conversion
- Crystal-clear problem/solution framing
- Strong call-to-action with one goal in mind
- Design that’s on-brand and purpose-driven
- Voice Overs that match your audience and tone
Looking for real examples? See how SaaS founders are scaling faster with our explainer videos.
Why Businesses Use Explainer Videos
Here’s what explainer videos can do when executed properly:
- Boost landing page conversions by up to 80%
- Increase email engagement and click-throughs
- Drive more leads into your sales funnel
- Reduce time to trust with new prospects
- Shorten the sales cycle by pre-educating buyers
Your prospects are busy. A well-placed explainer video communicates your core value in 60–90 seconds without forcing them to scroll or read long text.
Where to Use a Business Explainer Video
Don’t limit your video to your homepage. Here’s where the best brands use them:
- Landing pages to increase conversions
- Email marketing to boost open and click rates
- Social ads to stop the scroll and deliver a quick pitch
- Sales decks to close deals faster
- Investor presentations to explain vision and traction
- Product pages to increase user confidence
- Onboarding flows to reduce churn
See how explainer videos help customers onboard faster.
What’s Included in Your Business Explainer Video Package
Every video includes:
- Goal-driven creative brief
- Conversion-focused scriptwriting
- Storyboarding and style concept
- Custom animation (2D or whiteboard, no templates)
- Professional voiceover + music
- 2 rounds of revision
- Final delivery in multiple formats (web, social, mobile)
We guide you from concept to conversion with no guesswork, no missed deadlines, and no off-brand surprises.
Results from Real Businesses
“We used our new video in a cold outbound campaign and saw a 300% increase in responses.”
Mike D., CEO, SendPilot
“It simplified our pitch so well, we started closing deals in half the time.”
Tanya S., Head of Biz Dev, OpTex Group
Want to see how video can reduce support costs too? Read this article.
Comparison: Generic vs. Strategic Business Explainer Video
| Feature | Generic Video | Spire Business Explainer |
| Script Strategy | Basic visuals | Conversion-focused copy |
| Visual Style | Template-based | Custom and branded |
| Business Goal Alignment | Missing | Clear and measurable |
| CTA Effectiveness | Weak | Strong + tracked |
| Video ROI | Low | High and measurable |
FAQs: Business Explainer Videos
How long should a business explainer video be?
Ideal length is 60–90 seconds long enough to explain, short enough to keep attention.
Can you help us choose between 2D, whiteboard, or live-action?
Yes. We recommend the best style based on your audience, goal, and budget.
What’s the difference between a promo video and an explainer?
A promo video hypes up your brand. An explainer video teaches, persuades, and converts.
How soon can we get it?
Standard delivery: 10–14 business days. 7-day rush available.
Do you help with script and concept?
Absolutely. That’s where most of the value comes from strategy before visuals.
Final Thoughts: Invest in a Video That Delivers Results
A business explainer video isn’t just “nice to have” it’s your 24/7 sales rep, pitch deck, support guide, and brand story, all rolled into one.
Let us help you build a video that drives action, not just views.
Contact Spire Video to get started
Download our free eBook and build your winning script
See more insights on our blog
Visit SpireVideo.net for full services
If you’re investing in video and not seeing results, you’re not alone. The problem isn’t video, it’s the wrong kind of video.
A generic animation won’t drive conversions. But a strategic business explainer video, built with your goals in mind, absolutely will.
In fact, businesses using video grow revenue 49% faster than those that don’t (Vidyard).
Want your explainer video to do more than just look good?
Download our free eBook and get the proven script formula that sells.
What Makes a Business Explainer Video Work?
A business explainer video isn’t just for showing off it should drive a specific outcome. Whether you want more demo bookings, trial signups, conversions, or sales, the right video gets you there faster.
At Spire Video, every video we create is built around your business goals not a generic visual style.
Here’s what sets our videos apart:
- Custom scriptwriting focused on conversion
- Crystal-clear problem/solution framing
- Strong call-to-action with one goal in mind
- Design that’s on-brand and purpose-driven
- Voice Overs that match your audience and tone
Looking for real examples? See how SaaS founders are scaling faster with our explainer videos.
Why Businesses Use Explainer Videos
Here’s what explainer videos can do when executed properly:
- Boost landing page conversions by up to 80%
- Increase email engagement and click-throughs
- Drive more leads into your sales funnel
- Reduce time to trust with new prospects
- Shorten the sales cycle by pre-educating buyers
Your prospects are busy. A well-placed explainer video communicates your core value in 60–90 seconds without forcing them to scroll or read long text.
Where to Use a Business Explainer Video
Don’t limit your video to your homepage. Here’s where the best brands use them:
- Landing pages to increase conversions
- Email marketing to boost open and click rates
- Social ads to stop the scroll and deliver a quick pitch
- Sales decks to close deals faster
- Investor presentations to explain vision and traction
- Product pages to increase user confidence
- Onboarding flows to reduce churn
See how explainer videos help customers onboard faster.
What’s Included in Your Business Explainer Video Package
Every video includes:
- Goal-driven creative brief
- Conversion-focused scriptwriting
- Storyboarding and style concept
- Custom animation (2D or whiteboard, no templates)
- Professional voiceover + music
- 2 rounds of revision
- Final delivery in multiple formats (web, social, mobile)
We guide you from concept to conversion with no guesswork, no missed deadlines, and no off-brand surprises.
Results from Real Businesses
“We used our new video in a cold outbound campaign and saw a 300% increase in responses.”
Mike D., CEO, SendPilot
“It simplified our pitch so well, we started closing deals in half the time.”
Tanya S., Head of Biz Dev, OpTex Group
Want to see how video can reduce support costs too? Read this article.
Comparison: Generic vs. Strategic Business Explainer Video
| Feature | Generic Video | Spire Business Explainer |
| Script Strategy | Basic visuals | Conversion-focused copy |
| Visual Style | Template-based | Custom and branded |
| Business Goal Alignment | Missing | Clear and measurable |
| CTA Effectiveness | Weak | Strong + tracked |
| Video ROI | Low | High and measurable |
FAQs: Business Explainer Videos
How long should a business explainer video be?
Ideal length is 60–90 seconds long enough to explain, short enough to keep attention.
Can you help us choose between 2D, whiteboard, or live-action?
Yes. We recommend the best style based on your audience, goal, and budget.
What’s the difference between a promo video and an explainer?
A promo video hypes up your brand. An explainer video teaches, persuades, and converts.
How soon can we get it?
Standard delivery: 10–14 business days. 7-day rush available.
Do you help with script and concept?
Absolutely. That’s where most of the value comes from strategy before visuals.
Final Thoughts: Invest in a Video That Delivers Results
A business explainer video isn’t just “nice to have” it’s your 24/7 sales rep, pitch deck, support guide, and brand story, all rolled into one.
Let us help you build a video that drives action, not just views.
Contact Spire Video to get started
Download our free eBook and build your winning script
See more insights on our blog
Visit SpireVideo.net for full services
