If your support inbox is overflowing, your users may not be confused—they might just be undertrained.
Product training videos are one of the most effective tools for reducing repetitive support requests, empowering users to self-serve, and cutting your overall support costs.
According to Zendesk, companies that use instructional videos see a 20–40% drop in customer support volume.
Want to make your product more self-explanatory (and reduce your support workload)?
Download our 15-second planning checklist to map out your first product training video.
The Hidden Costs of Poor Training
When users don’t understand how to use your product:
- They open more support tickets
- They churn faster
- They leave negative reviews
- Your team wastes time answering the same questions
- Growth slows due to increased internal costs
And while FAQs and help docs are helpful, they’re not always enough. Many users prefer visual walkthroughs that show, not tell.
That’s where product training videos make all the difference.
How Training Videos Cut Support Costs
At Spire Video, we help product-led companies use video to educate and empower users—reducing friction for both customers and teams.
Here’s how explainer-style training videos reduce support expenses:
- Show users what to do, step by step
- Eliminate repeat questions on common features or bugs
- Increase first-time success for onboarding tasks
- Free up your support team to focus on complex issues
- Reduce live training time and staffing needs
Learn more about our custom video services for business to build your training library fast.
Where to Use Product Training Videos
Training videos should be integrated into your support ecosystem:
- In-product popups and tooltips
- Help center or support portal
- Onboarding email flows
- In-app modals or walkthrough overlays
- Internal use for sales and success teams
Explore our full Services to see how we customize training content for every use case.
What’s Included in a Training Video Package
Every product training video includes:
- Script and content outline based on your product workflows
- Voiceover narration for step-by-step guidance
- Animated UI walkthroughs, dashboards, and clicks
- Branding and tone to match your product’s personality
- HD delivery in formats for web, app, and mobile
- Two rounds of feedback and final delivery with full rights
Meet the in-house team behind the results on our About page.
Real Results from Clients Who Switched to Video
“We were answering the same five questions every day. After publishing our training video, ticket volume dropped by 42% in one week.”
— Ahmed B., Customer Success Manager, FlowZen
“The video cut onboarding time by half. New customers are more confident, and our NPS score has never been higher.”
— Jen L., Product Lead, SyncScale
Explore more examples and insights on our blog.
Comparison Table: Product Docs vs. Training Videos
| Feature | Written Docs | Training Videos |
| User Engagement | Low | High |
| Visual Guidance | Minimal | Interactive walk-throughs |
| Support Ticket Impact | No change | Fewer repetitive questions |
| Brand Experience | Generic | On-brand, consistent |
| Cost Savings | Limited | Significant reduction in support load |
FAQs: Product Training Videos
What’s the best length for a product training video?
Keep each training video between 60 to 120 seconds, focused on one clear workflow or feature.
Can you animate our app or software?
Yes. We use your product screenshots or replicate your UI/UX in animated walkthroughs to match the real experience.
Are training videos good for internal use too?
Definitely. Many companies use the same videos for sales training, onboarding, and support team education.
Do they reduce live support?
Yes. Clients typically see a 20–50% drop in live support tickets after launching product training videos.
What’s the turnaround time?
Delivery is usually 10–14 business days, and we offer a 7-day rush option for urgent projects.
Final Thoughts: Train Smarter, Spend Less
Your product isn’t hard to use—it just needs better onboarding.
Training videos give your users the power to succeed—without calling support. And your team? They get more time to focus on what matters most.Visit SpireVideo.net to get started
Reach out today to start reducing support costs
Download our free eBook for a training script framework
English